In 1973 Milt and Peggie Shedd purchased AFTCO® and a
new company evolved with a concern for both the fishing
customer and marine resources. Milt was not only a successful
businessman and legendary Southern California angler and
captain, but also a noted marine conservationist. In 1974 son
Bill joined the company, and under the leadership of the Shedds
and Milt’s brother-in law Lawrence Paul, the AFTCO® brand and
the company’s conservation leadership role began to take shape.