Ardent Tools & Accessories

Ardent is the leading designer and manufacturer of freshwater fishing reels and Reel Care products and accessories. Made by fishermen for fishermen, the design of every Ardent reel and Ardent accessory is the result of input from professional anglers that are members of Team Ardent.

Located in St. Louis, Missouri, Ardent is proud to be the only manufacturer of freshwater casting and spinning reels Made in the USA. The company was founded on the principle of creating high performance fishing reels that can endure the test of time.