Powder paint is a durable finish with a unique application process intended for lures that can be dip painted and then withstand heat of 350 degrees. No primer, no base coat, and one coat completely cover! The lure is painted and dry in 2 minutes. Paint has a 3-5 year shelf life. For a finish that's five times as tough, simply cure the painted lure by baking it an oven for 15 minutes at 350 degrees F.